B2B advertising designed to influence sales
Control who interacts with your ads and guide those interactions to conversions.
Book a demoPerson-based ads, contact-level engagement, and a whole lot more
Target specific decision makers by name
Use our unique person-based advertising technology to target specific buyers so that sales and marketing know exactly who sees ads, and the GTM team stays in front of the same people.
Know exactly who sees your adsIdentify people that you’ve influenced with your ads, so that marketing and sales are always talking to the same people.
Show ads where your buyers are
Launch multi-platform campaigns in a couple of clicksSee contact-level engagement data
For every prospect, see who’s engaged with ads and how they’re interacting with sales—all in a single report. Keep teams aligned on the decision-makers, messaging, and the next steps that will most likely lead to conversion.
Uncover intent for every buyerUnderstand what interests buyers and the problems they need to solve, based on how each of them interacts with the value props of your ads.
Use the data to start relevant conversationsGet a holistic view of account influenceBuild individual buyer journeys at scale
Every buyer moves at their own speed. Take the necessary time to lead them through the sales cycle, while automatically personalizing every step of the experience.
Automatically push relevant contentSet up custom rules based on various data triggers to change ads and advance content depending on how each buyer progresses.
Design custom journeys for every audienceConnect content to each sales stageCultivate long-term relationships across audiences
Group decision makers by the categories that make the most sense for your business (i.e., persona, industry, awareness level). Offer each audience relevant content, while tracking the relationships all the way to the finish line.
Be aware of what your targets have already seenBuild on the content and messaging you’ve already delivered, deepening the influence and impact of your program.
Track how GTM strategy performs for different audiencesContinuously optimize based on what’s landingHelp sales prioritize their outreach
Keep sales and marketing working in lockstep. While marketing runs its program, sales receives info on how to prioritize prospects, who to call, and what to say. Both teams will have full transparency into how these signals are being used.
Hand sales the names and talking pointsTell sales when to contact certain buyers based on engagement data. Deliver personalized talk tracks through email, Slack, Teams, SFDC and the Influ2 dashboard.
Monitor if engagement signals are acted onMeasure how quickly sales acts on outreach opportunitiesMeasure exact impact on revenue
From customer to customer and deal to deal, track how sales and marketing efforts influence revenue goals. You’ll always know how many opportunities and real dollars result from your program—marketing impact on revenue is a no-brainer.
Know how much pipeline was created, progressed, and wonSay goodbye to vanity metrics. Use our revenue reporting for a definitive look at how your program impacts the pipeline.
Take a closeup view of each dealMeasure how advertising amplifies sales resultsIntegrations
We integrate where your team already works
+ custom integrations for your particular system and setup
Book a demo to see how person-based ads can help you grow pipeline, close pipeline, and cultivate growth within existing accounts.