MARTECH SERIES: Is Person-Based Marketing an Upgrade to ABM?

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MARTECH SERIES: Is Person-Based Marketing an Upgrade to ABM?

#pbm #abm #b2b


Originally published on Martech Series, May 28, 2018

Your customers are real people, and they want to be treated with real experiences. That’s the whole context of Person-based marketing (PBM). Customers react to personalized experiences positively compared to bland, traditional messages, promoted across marketing channels, sans logic. Earlier this month, Influ2 platform, powered by machine learning, announced the launch of first PBM solution for B2B marketing teams. The solution generates and sends personalized advertising on behalf of B2B marketers to decision makers at enterprises on an individualized basis.

We sat down with CEO of the company, Dmitri Lisitski, to better understand the growing scope of PBM solutions in B2B marketing and how CMOs can add this tech to their existing ABM stack for more refined account’s targeting.

Continue to the original article on Martech Series

About the Author

Sudipto is a technology research specialist who brings 9 years of professional blogging and technical writing experience to Martech Series editorial team. He has developed cutting-edge content for over 100 websites and mobile applications. Our ‘Wordsmith’ is an engaging conversationalist and has done more than 200 interviews with some of the leading names in automobile, digital advertising, IT/ITES, medical technology, real estate, gemstone certification, HVAC, tourism and food processing industries.

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