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Influ2 Blog

B2B Marketing Insights: case studies, trends and useful tips for marketing professionals

How to Turn Behavioral Data into Actionable Insight

With the right metrics under your belt, you can build behavioral profiles of your audience that can enhance your entire sales cycle, helping steer marketing campaigns and help sales steer hyper-relevant conversations. Let’s find out how!

Jun 30, 2021
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Nvidia & Influ2 at B2BMX conference: New approach to ABM strategy

Overviewing the joined session of Nvidia & Influ2 at B2BMX 2021. The topic was “Why B2B marketers need a people-based strategy in ABM-focused world”.

Mar 16, 2021
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Influ2 Named Top-20 NYC Startup

We’re proud to announce that the New York VC Network included Influ2 in the Top 20 out of NYC Top 50 companies that are raising their Seed/Series A funding.

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2020: A Year of Change & Growth

2020 ended up being a year full of challenges. A year where a pandemic coated the globe, businesses struggled or were closed and financial markets were extremely unstable.

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Influ2 won MarCom’s Platinum Award 2020 for driving 251% business growth in an economic downturn

MarCom’s Platinum Award is presented to the most outstanding entries in the competition, so it’s a real honor to receive it.

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Talking about person-based advertising with Amplitude at B2BSMX

Influ2’s CEO and co-founder Dmitri Lisitski & Amplitude’s senior manager of performance marketing, Marcus Akerland gave a presentation on the benefits of person-based advertising at the B2B Sales and Marketing Exchange on Tuesday, 10/27.

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Building client trust. What’s an SOC 2 certificate and why it matters

This article discusses why Influ2 decided to get an SOC 2 certificate and the process the company went through to receive it.

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Big news from Influ2! Continued growth in a challenging year.

Today we announced closing our first round of seed funding, which was led by One Way Ventures and VentureFriends, as well as notable investors like Murat Abdurakhamanov and Peter Harrison.

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MARTECH SERIES: Behavioral Scoring in Account-Based Advertising

We have processed and analyzed over two years’ worth of user data and it helped us to build a model that translates intent signals from advertising into a behavioral score

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MARTECH ADVISOR: What Is Behavioral Scoring In Account-Based Advertising, And Why Does It Matter?

Here is how and why we use behavioral scoring to measure the efficiency of person-based ads

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DEMANDGEN: Influ2's Behavioral Scoring Tool Aims to Help Identify Highly Interested Decision-Makers

Behavioral scoring in bullet points for DemandGen Report

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MARTECH SERIES: B2B Marketing in Questions and Answers

Dmitri Lisitski, CEO and Co-Founder at Influ2, answered questions from MarTech Series about ABM and its future

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TECHFUNNEL: Account-Based Marketing Has Failed In the Past. Here’s How We Can Fix It

ABM promises the world to B2B marketers, but it doesn’t always deliver on those promises. Read how you can overcome the most common challenges

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Research shows engagement can drive additional leads from ABM

This research is the key to a completely new way of establishing dialogue with enterprise decision makers.

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MARTECH ADVISOR: It’s Time to Rethink the Funnel

Why B2B marketers’ mindsets must change – starting with the funnel – and how by combining elements of outbound and inbound, they can build better relationships toward the path to purchase.

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MARTECH SERIES: Is Person-Based Marketing an Upgrade to ABM?

Your customers are real people, and they want to be treated with real experiences. That’s the whole context of Person-based marketing (PBM).

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Why I Don’t Panic and Run When I See ‘GDPR’

Lately we have all been on the edge trying to align our marketing with GDPR. Let's talk about marketing channels that are in compliance with GDPR and can work wonders.

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How To Reach Customers Like Tesla

This post will restore your faith in "How to" articles by offering a fresh perspective on how Influ2 marketing team can build relationship with utterly desirable yet unreachable customers, like say Tesla...

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4 Simple Rules For Creating B2B Banners That Convert + Bonus Tips

150 out of 200 banners perform with a CTR lower than 1%...Keep these rules in mind when creating a banner to improve your CTR....

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How Personalization deCREEPYfies Advertising

When someone hears about person-based marketing, many ask if it isn’t too creepy for the customers to see personalized ads. I have to be honest here. I believe online advertising overall …

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What Is Person-Based Marketing? How Is It Different From ABM?

Unless you’ve been living under a rock for the last decade, you’ve heard of Account-Based Marketing (ABM). Odds are you’ve already tried it out and it didn’t live up to …

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Your high-tech PR sucks because media are just like bookstores

Spreading the word about your product is incredibly hard. PR experts focus on creating a great story that appeals to both journalists and the audience. For my friend, who sells …

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Are You Proud Of Your Content?

The other day a friend of mine told me that he wouldn’t spam his clients with white papers that his marketing team creates. I was stunned by his words. Yet …

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Account-Based Marketing 2018: Is It Time To Call It 2.0?

Account-based marketing has been around for more than a decade and is used mainly by black-belt CMOs of large enterprises. Now, two key innovations will unlock mass-adoption of this concept. Which …

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